What would you do if there is an intruder at 2am? Ballroom dancing?🕺 Can it hurt? It might hurt💃
Welcome back to ByteKit👋 This week's toolbox is packed with trends rather than news. Heads up: TikTok's algorithm is shifting slightly as December approaches. Prep accordingly!
Before we dive into this week’s trends and tips, let's chat about the event that set TikTok abuzz: Le Bal, also known as the real-life Gossip Girl.
Le Bal des Débutantes, THE event of the year, takes place annually in November at the Shangri-La Hotel, Paris. It gathers between 20 to 25 debutantes aged 16 to 22 from various countries. These debutantes are carefully selected either for their family heritage or personal accomplishments. They're treated to dancing and etiquette courses, sponsorship for outfits and jewellery, and all the grandeur that comes with such an event.
Why is it a big deal that the affluent are indulging in extravagant affairs? Well, to me, it's fascinating because it's like witnessing a real-life version of Gossip Girl. It's a refreshing peek into a fairytale-like existence that's very much real.
So, who made it onto this year's guest list?
The ball opener was Lara Cosima Henckel von Donnersmarck, also known as the Countess Lara Cosima. She graced the event with a beautiful dance alongside her father, Florian Henckel von Donnersmarck. Sporting an icy appearance with blonde hair and an elegant silver dress, her warm smile added a charming touch.
Also in attendance was Advaitesha Birla, an heir of India's Birla clan. You might not have heard of her or her family, but they're one of India's oldest business families. She stunned in a Sabyasachi dress adorned with ruby embellishments.
Not just for royalty and trust funds, Angelina Jordan, the 17-year-old Norwegian singer, was there too. Known for her soulful jazz-based vocals since the age of 8, she graced the event with a performance, showcasing her incredible talent.
Shifting gears, did you know TikTok is leaning towards long-form content? Currently, half of TikTok users enjoy videos longer than one minute. If you've been waiting for a sign to delve into storytelling, THIS is it. While trends and short sounds boost videos, long-form content keeps your audience engaged, creating a loyal community.
If you're itching to delve into the art of storytelling in content creation, hang tight! ByteKit's upcoming issue will plunge deeper into this fascinating topic.
To my lifestyle enthusiasts, here's your cue. Jennifer Lawrence's latest movie snippet holds the key to relatable content this week. Check out this soundbite: “Um, I can give you the address” “He doesn't bring his phone” “Oh, I can give YOU the address” “No need” “Can't hurt?” “Might hurt.”
Pro tip: try to look as bitchy as possible, look at Alejandro.
Now, it's time for a general trend! Whether you manage a personal or brand account, jump on this sound and share your "wedding march to circus" moment. This sound is circling back into the spotlight. As we wrap up the month, let's revisit our funny moments and make peace with it. What's been your circus moment this year?
Example for a brand account: "When customers sign up for a free trial" ... "but then cancel after the trial period ends."
Whether you've caught this sound due to its trendiness or the Matt Rife vs. Plastic Surgeon controversy, it's a trend worth exploring. Record yourself "boarding up the window" while sharing your unhinged moments.
Example for a brand account: “Social media managers when their marketing lead says it’s easy to create a ‘viral’ content”
To the Matt Rife’s controversy
Planning to join any trends? Kept up with Le Bal? December plans? So much to discuss, so little time. I'm serious about delving into storytelling strategy next week—stay tuned!
Toodles,